The Ramoji Group
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Case Details:
Case Code : LDEN001
Case Length : 8 Pages
Period : 1992-2002
Pub Date : 2002
Teaching Note : Available
Organization : Varied
Industry : Media and Entertainment Countries : India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Ramoji Rao - Spotting New Opportunities
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Ramoji Rao's vision was to achieve excellence in his every venture he undertook.
His biggest coup in the print industry was the introduction of a color, tabloid
sized 'mini-edition' of Eenadu for each of the districts in Andhra Pradesh and
the mini-detailed paper for Hyderabad.
In 1998, he bagged the B D Goenka Award,
a prestigious award for excellence in journalism.
Some analysts however felt that Ramoji Rao followed 'campaign journalism.' He
was actively involved in promoting the Telugu Desam Party (TDP) founded and
headed by N.T. Rama Rao, in Andhra Pradesh through his Eenadu....
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However Ramoji Rao defended saying, "The role of the press is not
purposeless. If I believe that it is good for the people, I will do it.” He
further said, "The media has to perform without vested interests, I have
never sought any favor from the government ever”...
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The Road Ahead
From one company in 1962, the Ramoji Group became a Rs 15 billion business
empire with presence in many industries by 2001. For future growth, Ramoji
Rao planned to concentrate on the group's core businesses like the print
media, satellite television and films. As part of the future plan, Ramoji
Rao announced investments in film industry. In 2001, Eenadu TV planned a
Rs.600 million upgradation of its earth station. The project included a
Rs.180 million project to automate its newsroom. The group also planned to
launch newspapers in other south Indian languages... |
Exhibits
Exhibit I: The Ramoji Group
Exhibit II: Post-Production Facilities at Ramoji Film City
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